As you gentlemen are discussing, I see two different markets for mapping-software:
- nerds like us that are more or less just as excited about making the maps as fishing with them.
- those that want a plug and play version where they enter data without any messing about, and get a file ready to put on their SD-card.
As most of us belong to the first category, I belive we should be very careful when contemplating on what the second category want and their willingness to pay top dollar. I belive Jonas has a valid point, and just because RM has a better pricemodel then DD does not mean it's perfect. ;)
The marketplace for mapping-software and -services aimed at fishermen is just at a startingpoint in Europe. Take a look at what has happened over the las 5-10 years in the US and you will probably get a glimpse of what will happen in Europe in 2014. Major players like Navico and Navionics are trying to take the market for my second category of user, and I belive this is where the volume resides. I really don't see how RM in it's present form can compete with these services, and therefore conlude that RM will be forced to service us nerds. This is a very expencive customer-base, with huge expectations, and in order to keep us nerds happy RM will have to spend a lot on R&D and CR, a cost that will be reflected in their price.
If RM want's a piece of the second-category market, I belive they should launch products directly aimed at these users. Low pricing (less then 99 USD), and very simple user-interface with as few options as possible. Perhaps one aplication per MFD-brand, just to make it even easier for the end consumer, ie one for Lowrance, one for Humminbird etc. A lot of people out there has no idea what the coneangle on their tranceduser is, and have no intention of even reading the manual of their MFD, but they do want maps like the pros.....