Hi Robert,
The issue here is that the KML/KMZ files you sent do not contain an image overlay - they contain a line that describes the outline of your sand bank. What you can do is import this line directly into a user map (import custom path), where you can style it as it you want it to appear on your finished map. You'll probably want to create your user map in the first instance from contours/isobaths generated in a map project.
If you want a filled polygon in your finished map (instead of a line) you need to create polygons in Google Earth instead of lines, and use the import custom polygon function in the user map. Then you can fill the polygon with colour, change opacity etc to suit your map.
I have converted the file you sent to contain a polygon and have sent it to you via email.
If you do want the image to show in RM, you need to create an image overlay in GE and save that. This will create a KML file with the necessary calibration data for RM to position the image correctly. Alternatively, just load the image into RM and calibrate it there.
Matt