It also depends a little on what you plan to do with your finished maps. If you want to display them on your unit, then you should go with Lowrance (or Simrad), as they provide a free tool (the Insight Map Creator) that ReefMaster makes use of to produce great looking, full colour maps that you can use on your device.
Sidescan is also very useful, and the newer Elite Ti units from Lowrance are a really nice new range that can include sidescan (with optional TotalScan transducer) for a very reasonable price. One thing to be aware of is that units with small screens log sonar just as well as the bigger units, so there is no need to spend money here unless you really need a big screen on the water. Humminbird also do some nice smaller SS units. To make full use of the sonar viewer and sidescan mosaic features within ReefMaster, you are currently limited to Lowrance, Simrad or Humminbird units.